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Biden Campaign To Focus More On Trump To Boost Lackluster Fundraising

  • President Joe Biden’s re-election campaign is expanding its fundraising strategy to try to boost contributions in the coming weeks and over the longer term, as officials acknowledge that small-dollar donations have been slower to materialize, according to three campaign officials and two other people familiar with the matter.
  • The new phase coincides with campaign officials’ privately downplaying expectations for how much the re-election effort will raise during the current fundraising quarter, which ends Sept. 30, according to the sources.
  • To increase fundraising numbers in the run-up to the deadline, the campaign plans to roll out fresh incentives and messaging that officials hope will energize donors, including a stronger focus on the notion that former President Donald Trump and his allies are a threat to democracy, the campaign officials and other people familiar with the strategy said.
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