French lawmakers are proposing steep fines – up to 50 of the profits – for ultra fast-fashion retailers like Shein and others.
Among their concerns are such brands churning out must-have clothes, which they say is fueling a buy-and-toss culture and a too much environmental waste.
French Environment Minister Christophe Bechu has announced plans to ban advertising by such companies and introduce a financial incentives system to make sustainable fashion more affordable.
Such. concerns have been raised in other countries but appear so far to plan to impose financial penalties on offenders
