Red Bull Owner Dietrich Mateschitz Has Died

The owner and co-founder of the sports drink company died at 79 after a serious illness, his company announced Saturday.

  • Mateschitz began marketing the drink in Austria in 1987.
  • “We will remain connected to him respectfully and lovingly,” Red Bull said in a email to employees.
  • Red Bull under Mateschitz’s marketing over the years also be know for its support of extreme sports – having sponsored two Formula One teams and 2012 skydive event from the edge of space.
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